Junna Shi - 2023 SPEAKER - 2025 China Petroleum and Chemical International Conference (CPCIC)

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Junna Shi

Partner, McKinsey
Co-lead of McKinsey’s Greater China Consumer & Retail Practice
Lead of Greater China Private equity & principal investor practice
Lead of Great China ADI (All In, Diversity & inclusion)

12 years working for McKinsey, Junna advised local consumer and retailer players to transform their businesses by driving profitable growth in China and delivering successful global expansion. She also works with world's largest MNCs to drive their performance in Asia. In addition, Junna helped investment institutions to identify opportunities to invest in consumer & retail domain, while enabling companies’ growth with in-organic growth engine.

Junna works with a broad set of consumer companies with focus on beauty, fashion, apparel & luxury, consumer health, as well as investors. Her primary expertise domain remains growth strategy, marketing & sales, globalization and M&A. With prior experience serving local government and regulators, Junna also has expertise in regional economic planning and development, which helped multiple companies to navigate through the local market footprint prioritization, customer trends identification and holistic China operating model.

Recent project experience:
Helped a global luxury player assess the attractiveness and readiness of Hainan FTP and drive for mid and long terms business implications.
Helped a global luxury player to understand growth prospect and the underlying driving forces of the APAC luxury market with a specific focus on the China high-net-worth individual segments
Helped a global leading athleisure company to holistically assess current business performance and associated risks (e-commerce, in particular) and to design a 3-year strategy and implementation plan.
Supported a global luxury player assess and navigate through the WFJ competitive landscape and channel models in China.
Enabled a Chinese leading PE on its investment themes refresh and identify short term investment opportunities in APAC.