Luna Hou

KPMG Strategy & Operations Senior Consultant

WORK EXPERIENCE

KPMG Strategy & Operations                                           Beijing
Senior Consultant                                                              2020 – Current
Top Performer, Co-Founder of ESG and Core Member of Deal & Finance Strategy Advisory, serving leading SOEs and MNCs in Energy and Finance sectors. 
Market Entry: 

• Led a modelling team in defining entry model, partnership strategy and policy lobbying direction for an international energy giant entering China PCE market, persuading HQ to increase investment by 100% through effective negotiations.
• Interviewed 15+ experts to model the carbon management market, identified potential decarbonization pathways, player pain points, and opportunities for new entrants, accelerating the business expansion for the energy giant’s China team.

Growth / M&A / ESG Strategy: 

• Forecasted China and Guangdong LPG market, performed sensitivity analysis and consumer survey, formulated growth initiatives, and predicted financial performance, helping an energy MNC turn its China business around.
• Analyzed motivation for M&A, business models, market size, and competitive landscape, scanned potential targets and formed a M&A shortlist, guiding a local LNG group in achieving its "tripling" and off-site gas sales goals.
• Collaborated with KPMG UK to design a roadmap and KPIs for packaging, marketing, agriculture, and climate, enabling the client to become the first organic baby food brand in China with an ESG strategy and prepare for an IPO.
• Coordinated 10+ departments of a bank, identified strategic initiatives, and assessed risks and opportunities facing the development of ESG and green finance, enhancing client’s compliance, greenness, brand value and social impact.
• Planned the 14th Five-Year Plan for a listed bank, fostering organizational alignment through cultural redesign.

Due Diligence and Operational Improvement:

• Contributed to 5+ CDD projects involving biomass plants, wind blades, etc., prompting numerous red flag risks.
• Quantified synergistic effect and identified implementation initiatives for the next 3 years, increasing the value of the deal for this large rail transit group by 25%.
• Streamlined the entire investment process, established a post-investment system, formalized safeguarding initiatives, and customized ESG implementation tools, boosting a local SOE’s operational efficiency by 20%.
• Evaluated the post-investment situation for an M&A project, mapped management issues to each stage and dimension using a balanced scorecard, and proposed targeted improvements, leading to a 30% cost reduction for investee company.
• Led ESG initiatives, including ESG rating upgrades, TCFD gap diagnoses, FMCC health checks, SBT setting, Scope 1 & 2 carbon inventories, Scope 3 supply chain emission reduction, driving the company's ESG management.

Boston Consulting Group                                                    PTA 
Intern                                                                                     2019

• Studied the model for setting up LNG terminals in China by different types of players, produced an entry model report and the recommendations were 80% adopted by the team.

ENTREPRENEURSHIP

Leopard Biotechnology Co., Ltd.                                 Tianjin, Hebei
Co- Founder                                                                  2017 – 2019
Funded by Unilever, Bayer and CreditEase; Generated Economic Income of RMB 4.3 million.

• Discovered untapped potential in abandoned fruits and vegetables sector, conducted field research at 13 farms, leading to the creation of a groundbreaking circular business model that maximizes resource utilization and minimizes waste.
• Persuaded stakeholders to secure pilot project, expanded project scope, and implemented omni-channel sales strategy.
• Recruited a highly motivated team of 6 employees, fostering a culture of ownership and achieving self-sustainability.

EDUCATION

Tianjin University of Finance & Economics                                       Tianjin
Bachelor of Finance (3.5/4.0)                                                                2016 – 2020
Peking University-LSE Summer School                                             Beijing
Corporate finance in a global world                                                     2019

ADDITIONAL INFORMATION

• Language: English (Proficient, GRE 330); Chinese (Native).
• Skills: Microsoft Office, CFA candidate (Level 2), CPA candidate (4 passed), The securities qualification certificate.